A fast-paced, working session where attendees will create a completed ready-to-use 90-day marketing plan instead of just jotting down notes and ideas!

By the end of this workshop attendees will leave with:

• A defined target audience

• Clear marketing goals

• A working budget

• A monthly campaign calendar

• Key performance indicators (KPIs) to track

• A completed 90-day action plan

Chris Nation leads marketing and communications for Mirazon, one of Louisville’s largest technology consulting, IT and cybersecurity companies. As Marketing Manager, he drives initiatives that educate and connect with businesses, demonstrating how technology can elevate business performance. Chris has been featured in various media outlets, where he shares insights on the importance of technology and how businesses can leverage it as a competitive advantage. He was selected as a member of the 2026 Bingham Fellows class focused on artificial intelligence and is a proud graduate of Leadership Kentucky and Leadership Louisville. He currently teaches Business Communication as an adjunct lecturer at the University of Louisville College of Business and taught at Western Kentucky University and Lindsey Wilson University.

Previously, Chris was vice president at RunSwitch PR, the largest public relations and public affairs firm in Kentucky. His expertise spans marketing, communications, and digital strategy, with experience developing strategies related to crisis communications, brand management, digital marketing, and public affairs. In recognition of his work in the marketing and communications field, Chris was honored by PRNEWS as a “Person of the Year,” by Louisville Business First as one of its “20 People to Know in Advertising, PR, and Marketing,” and by Insider Louisville as one of the “Top 100 Marketing & Advertising Influencers in Louisville.” He has won over 60 awards for his communications work. He is a past president of the Public Relations Society of America (PRSA) – Bluegrass Chapter, the American Advertising Federation of Louisville, and the Young Professionals Association of Louisville (YPAL). Chris holds an MBA from the University of Louisville College of Business, a Master of Arts in Communication, and a Bachelor of Arts in English from Western Kentucky University.