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Brand & Audience Alignment: Creating a Cohesive Look That Connects

April 11 11:30 am - 1:00 pm

$25.00 – $30.00
Networking in Lexington
2nd Friday of the Month
11:30am – 1:00pm
🔹 Why You Need This Workshop 🔹

If you’ve ever felt like your brand isn’t truly connecting with the right audience or that your visuals don’t feel polished and professional, this workshop is for you. Whether you’re a new business owner or looking to refine an existing brand, we’ll help you create a cohesive, intentional brand identity that attracts and engages your ideal clients.

📌 What You’ll Learn:

✅ How to define your ideal audience so your brand speaks to the right people
✅ The fundamentals of color psychology, typography, and brand consistency
✅ How to create a visually appealing and recognizable brand identity
✅ Why your customer journey impacts your branding decisions
✅ How to align your brand’s look and message for better engagement and conversions

💡 Pain Points This Workshop Solves:

🚫 “My brand feels all over the place.”
→ Your website, social media, and marketing materials don’t look or feel consistent.

🚫 “I’m struggling to attract the right clients.”
→ Your brand might not be speaking to the right audience—or worse, confusing them.

🚫 “I don’t know how to choose my brand colors, fonts, or visuals.”
→ You’ll learn the key design principles that create a polished, professional look.

🚫 “I don’t have time or money for a full rebrand.”
→ Get quick, actionable steps to refine your brand without a huge investment.

🚫 “I don’t know how to explain my brand clearly.”
→ You’ll define your Ideal Client Avatar so your branding and messaging connect instantly.

📅 Workshop Takeaways:

🔹 A Client Avatar Worksheet to define your target audience
🔹 A Brand Alignment Checklist to ensure consistency
🔹 Clear next steps to refine your brand immediately

🔥 If your brand isn’t working for you, it’s working against you. Take control and create a brand that attracts, engages, and converts.

About Emily Conley, Owner of Big Echo Creative

Emily Conley is a branding and design expert with over 13 years of experience in advertising, specializing in helping businesses craft bold, strategic, and memorable brand identities. As the owner of Big Echo Creative, she works with entrepreneurs and businesses to create cohesive branding that amplifies their message and attracts the right audience. Emily’s passion for branding goes beyond aesthetics—she believes a great brand is about connection, clarity, and consistency. Through workshops, consulting, and hands-on design, she helps businesses at every stage refine their brand identity and stand out in their industry.

Beyond running Big Echo Creative, Emily serves on the board for NAWBO Kentucky, supporting and empowering women entrepreneurs. She is also the co-founder of Worthwhile Opportunities, a nonprofit providing scholarships for careers in skilled trades. Emily is a creative strategist, mentor, and business owner dedicated to helping brands make a lasting impact. When she’s not building brands, she’s enjoying life with her husband Ethan and their son, Dan.

Details

Date:
April 11
Time:
11:30 am - 1:00 pm
Cost:
$25.00 – $30.00

Organizer

NAWBO Kentucky Chapter
Email
assistant@nawbokentucky.org

Venue

Brontë Bistro at Joseph-Beth
Lexington Green Circle
Lexington, KY 40503 United States
+ Google Map
Phone
(859) 422-1429
View Venue Website

Tickets

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Registration - Member
Lunch is included
$25.00
28 available
Registration - Non-member
Lunch is included
$30.00
28 available