{"id":9424,"date":"2025-03-03T12:18:49","date_gmt":"2025-03-03T17:18:49","guid":{"rendered":"https:\/\/nawbokentucky.org\/?post_type=tribe_events&p=9424"},"modified":"2025-03-03T12:20:50","modified_gmt":"2025-03-03T17:20:50","slug":"brand-audience-alignment","status":"publish","type":"tribe_events","link":"https:\/\/nawbokentucky.org\/event\/brand-audience-alignment\/","title":{"rendered":"Brand & Audience Alignment: Creating a Cohesive Look That Connects"},"content":{"rendered":"
Networking in Lexington<\/div>\n
2nd Friday of the Month<\/div>\n
11:30am – 1:00pm<\/div>\n
<\/div>\n
\n
\ud83d\udd39 Why You Need This Workshop \ud83d\udd39<\/strong><\/h5>\n

If you\u2019ve ever felt like your brand isn\u2019t truly connecting with the right audience<\/strong> or that your visuals don\u2019t feel polished and professional<\/strong>, this workshop is for you. Whether you\u2019re a new business owner<\/strong> or looking to refine an existing brand<\/strong>, we\u2019ll help you create a cohesive, intentional brand identity<\/strong> that attracts and engages your ideal clients.<\/p>\n

\ud83d\udccc What You\u2019ll Learn:<\/strong><\/h5>\n

\u2705 How to define your ideal audience<\/strong> so your brand speaks to the right people
\n\u2705 The fundamentals of color psychology, typography, and brand consistency<\/strong>
\n\u2705 How to create a visually appealing and recognizable brand identity<\/strong>
\n\u2705 Why your customer journey<\/strong> impacts your branding decisions
\n\u2705 How to align your brand\u2019s look and message<\/strong> for better engagement and conversions<\/p>\n

\ud83d\udca1 Pain Points This Workshop Solves:<\/strong><\/h5>\n

\ud83d\udeab \u201cMy brand feels all over the place.\u201d<\/strong>
\n\u2192 Your website, social media, and marketing materials don\u2019t look or feel consistent.<\/p>\n

\ud83d\udeab \u201cI\u2019m struggling to attract the right clients.\u201d<\/strong>
\n\u2192 Your brand might not be speaking to the right audience\u2014or worse, confusing them.<\/p>\n

\ud83d\udeab \u201cI don\u2019t know how to choose my brand colors, fonts, or visuals.\u201d<\/strong>
\n\u2192 You\u2019ll learn the key design principles<\/strong> that create a polished, professional look.<\/strong><\/p>\n

\ud83d\udeab \u201cI don\u2019t have time or money for a full rebrand.\u201d<\/strong>
\n\u2192 Get quick, actionable steps<\/strong> to refine your brand without a huge investment.<\/p>\n

\ud83d\udeab \u201cI don\u2019t know how to explain my brand clearly.\u201d<\/strong>
\n\u2192 You\u2019ll define your Ideal Client Avatar<\/strong> so your branding and messaging connect instantly.<\/p>\n

\ud83d\udcc5 Workshop Takeaways:<\/strong><\/h5>\n

\ud83d\udd39 A Client Avatar Worksheet<\/strong> to define your target audience
\n\ud83d\udd39 A Brand Alignment Checklist<\/strong> to ensure consistency
\n\ud83d\udd39 Clear next steps<\/strong> to refine your brand immediately<\/p>\n

\ud83d\udd25 If your brand isn\u2019t working for you, it\u2019s working against you.<\/strong> Take control and create a brand that attracts, engages, and converts.<\/strong><\/p>\n<\/div>\n

<\/div>\n
<\/div>\n
\n
About Emily Conley, Owner of Big Echo Creative<\/strong><\/h5>\n

Emily Conley is a branding and design expert with over 13 years of experience in advertising, specializing in helping businesses craft bold, strategic, and memorable<\/strong> brand identities. As the owner of Big Echo Creative<\/strong>, she works with entrepreneurs and businesses to create cohesive branding that amplifies their message<\/strong> and attracts the right audience. Emily\u2019s passion for branding goes beyond aesthetics\u2014she believes a great brand is about connection, clarity, and consistency<\/strong>. Through workshops, consulting, and hands-on design, she helps businesses at every stage refine their brand identity and stand out in their industry.<\/p>\n

Beyond running Big Echo Creative, Emily serves on the board for NAWBO Kentucky<\/strong>, supporting and empowering women entrepreneurs. She is also the co-founder of Worthwhile Opportunities<\/strong>, a nonprofit providing scholarships for careers in skilled trades. Emily is a creative strategist, mentor, and business owner dedicated to helping brands make a lasting impact<\/strong>. When she\u2019s not building brands, she\u2019s enjoying life with her husband Ethan and their son, Dan.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Networking in Lexington 2nd Friday of the Month 11:30am – 1:00pm \ud83d\udd39 Why You Need This Workshop \ud83d\udd39 If you\u2019ve ever felt like your brand isn\u2019t truly connecting with the right audience or that your…<\/p>\n","protected":false},"author":990005,"featured_media":9427,"comment_status":"open","ping_status":"closed","template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"TEC\\Tickets\\Commerce\\Module","_tribe_ticket_capacity":"30","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"1","_tribe_ticket_global_stock_level":"30","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[{\"id\":9425,\"type\":\"default\",\"title\":\"Registration - Member\",\"description\":\"Lunch is included\",\"capacityType\":\"global\",\"price\":\"25\",\"capacity\":30,\"available\":30,\"sharedCapacity\":30,\"sold\":0,\"shareSold\":0,\"isShared\":true,\"currencyDecimalPoint\":\".\",\"currencyNumberOfDecimals\":2,\"currencyPosition\":\"prefix\",\"currencySymbol\":\"$\",\"currencyThousandsSep\":\",\"},{\"id\":9426,\"type\":\"default\",\"title\":\"Registration - 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