November 2016 Print

President's Report

I am privileged to be speaking at our November luncheon and am looking forward to sharing some life lessons as a result of being an entrepreneur. One lesson that resonates over and over is that change is inevitable. However, growth is planned. 

Now that we have changed to NAWBO Kentucky, we must plan for our future growth. Keeping that in mind, we have entered into our state-wide initiative campaign. We are searching for "Founding Partners"

These "Founding Partners" will be representative of Kentucky companies that embrace women in business. They will be forever engrained in all our publications, social media, and meeting accolades. They will be hailed at each event as the movement that recognizes the power of women business owners, past, present, and future. They will help us elevate, advocate, and educate women in business. They will be the cornerstone that is necessary to build the vision.

Many of our members have played a role in NAWBO's success. Consider your company's potential role with this initiative. Perhaps this may be a good fit. 

This is an exciting time in our history.... We are actually making history! So think bigger and be intentional about your business' growth! 

S. Denise Jerome


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Upcoming NAWBO Events

November Leader Series Luncheon 

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Date: November 15, 2016
Time: 11:30 AM to 1:00 PM

Location: Big Spring Country Club 
5901 Dutchmans Ln
Louisville, KY 40205

Join us for our last Leader Series Luncheon of 2016! 

Guest Speaker: Denise Jerome, Michaelis Events LLC

Denise is the President of Michaelis Events, LLC. She founded the company, along with her husband of 31 years, in 1999. Together they developed the original business model and reinvented it over the years as business needs changed and other opportunities developed.

Michaelis Events is truly a family business and operates with the philosophy that somebody special is behind every event. 

Denise is the 2010 NAWBO EPIC Woman of Distinction. Michaelis Events was a finalist in the 2016 GLI Inc.Credible Awards and was recently named one of Business First’s Fast 50 companies for 2016. She is currently our NAWBO President through the end of this year.


NAWBO New Member Meet and Greet

Date: November 16, 2016
Time: 5:30 AM to 7:00 PM

Location: Great Flood Brewing Company 
2120 Bardstown Rd
Louisville, KY 40205

Join us, welcome our newest members and bring a friend! 


NAWBO Holiday Party

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Rodeo Drive 

Date: December 1, 2016
Time: TBD

Location: Rodeo Drive Inc
Holiday Manor Shopping Center, 2212 Holiday Manor Center
Louisville, KY 40222

Join us for a festive evening of food, drinks, and shopping! A portion of the evening's proceeds will benefit the NAWBO Louisville Foundation.

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Welcome New Members!

NAWBO is excited to welcome new members:

  • Elizabeth Hemphill- Rose & Thistle
  • Mary Henry- State Farm Insurance
  • Heather Johnson- UPS-SCS
  • Cecilia Rodgers- UPS-SCS
  • Regina Rose- Rose Farm Supply LLC

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Member Birthdays

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NAWBO Kentucky would like to wish a Happy Birthday to: 

  • Kathy Brown-11/6
  • Ashley Wimsett-11/17
  • Karen Duff-11/26
  • Marybeth Crouch-11/27
  • Mary Poche-11/29

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NAWBO Louisville Foundation is Now a Lucky's Market Bags for Change Partner

The NAWBO Louisville Foundation is proud to annouce a limited-time partnership from November 6th-January 28th with Lucky's Market Bags for Change Program! Each quarter, three nonprofits are selected to receive bag credit donations from their local Lucky’s Market store. When shoppers bring in their reusable bags from November 6th-January 28th, they can choose to receive $.10 back per bag credit or donate that amount to a local nonprofit of their choice. Even better: when a shopper donates, Lucky’s Market will match the donation and double the giving to the nonprofits!

Here is how you can help the NAWBO Louisville Foundation: 

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PNC Woman Business Enterprise (WBE) Certification

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Woman Business Enterprise (WBE) Certification

Building Your Business

One strategy for business growth is to expand and diversify your client base. Women (as well as minorities and veterans) who become certified diverse enterprises can leverage this designation to win business with local, state and federal government entities. Many large companies also require (or prefer) their diverse suppliers to become certified as part of a commitment to expand and diversify their pool of qualified vendors.

Why You Should Be WBE Certified

  • Certification as a woman business enterprise - and also as a Minority Business Enterprise (MBE), for firms that qualify for both designations - can open doors to lucrative government contracts for women business owners.
  • Many large corporations are also requiring suppliers and consultants to be certified.
  • The educational and networking forums offered to Women Business Enterprises (WBE) and MBEs can be extremely valuable to the development and growth of your business.



If your company is privately held and at least 51% owned by a woman or women who are U.S. citizens or legal residents, you can apply for Women Business Enterprise certification.


  • Hundreds of major U.S. corporations accept third-party certification by the Women's Business Enterprise National Council (WBENC) or National Women?s Business Owners Corporation (NWBOC). The typical process involves a paper application and follow-up site visit, and takes between 60 and 90 days. There is an application and annual renewal fee.
  • Extensive documentation is required to verify the ownership and authenticity of your business for WBE certification. Gathering the materials before you begin to complete the application will make the process faster and easier.


Further Resources

Visit these websites for more information about WBE Certification: 

Women's Business Enterprise National Council:

National Women's Business Owners Corporation:

Email Amber Murphy, Relationship Manager with the Private Client Group – for a list of items and documents your business may be asked to provide when seeking certification. Email: [email protected]

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Congratulations to NAWBO Members on their Business First Fast 50 Recognition

Congratulations to these NAWBO Members on their Business First Fast 50 recognition. The Business of the Year Awards will be held Dec. 8th 6-9 PM at the Henry Clay. Register here

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Amy Letke- Founder & CEO, Integrity HR, Inc. 

Sue Ledford- President, Technology Plus

Denise Jerome- President, Michaelis Events, LLC 

Annette Manias- Co-Founder & President, Oasis Computer Solutions, Inc. 


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Save the Date: EPIC Awards 2017

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NAWBO Webinar

Virtual Connect & Learn: How to Build Meaningful, Productive & Results Based Business Connections

Thursday, November 10, 2016 - 8:00pm – 9:00pm

Attending networking events and programs is how we can build our business. BUT developing a strategy to make this happen is the challenge! 

In this webinar you will learn how to: 
• Develop a repeatable process to ensure that the connections you are making will benefit your business 
• Take your relationship building to the next level 
• Track the results based on your efforts 

Presented by Diane Helbig - NAWBO Cleveland?

Diane is an internationally recognized business and leadership development consultant, author, speaker, radio show host, and workshop Facilitator.

As president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably. 

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Women's Entrepreneurship Day

Women's Entrepreneurship Day is the world's largest celebration of women entrepreneurs, intrapreneurs, innovators and job creators, with the goal of empowering the four billion women on the planet and bringing hope to 250 million girls living in poverty. It is celebrated on November 19th every year.  In addition to recognizing the contributions of women to the economy, WED also strives to gather a think tank of women leaders, which will ultimately create an amplified merged message to expand businesses with social good initiatives in communities locally and globally.

While women attend college at the same rate or a higher rate than men, they do not lead more companies or create more small businesses. The WED movement strives to get more college students excited about careers in entrepreneurship and create a better pipeline for women to pursue entrepreneurial endeavors.

Women's Entrepreneurship Day Education Program Chair Kelly Chezum, vice president for external relations at Clarkson University, is part of a team of educators encouraging more colleges and universities to hold WED events on their campuses. Through this network, the group wants to bring attention to the contributions of women entrepreneurs and encourage participation by alumni and student delegates at WED's signature gathering at the United Nations in New York City on Thursday, Nov. 19, with entrepreneurs from around the world.

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Derby Dinner Playhouse Corporate Value Program

NAWBO Members receive $5 off the regular ticket price! Just mention NAWBO when making your reservation. 

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NAWBO Grow Strive

NAWBO Strive is a program for women business owners and senior level executives in mid- to large- size businesses.  The Strive program is designed to provide professional development in order to advance your business/non-profit to the next level.

The business is established, but the owner, CEO, or executive is having trouble stepping outside of her business to actually work on the business.  The group meets once per month for a half day with a moderator/facilitator and guest speakers.  Membership is required (NAWBO membership is included in the program cost after 6 months.)  Fees will be discounted for existing NAWBO members.  The group is confidential and non-competing.  Applications are currently being accepted.

Do you know a colleague who may be interested in the Strive program?  Feel free to contact NAWBO Kentucky Executive Director Stephanie Geddes with questions at [email protected]

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NAWBO Foundation Fundraisers

If you shop at Kroger, it's time to renew your Community Rewards recipient! You can help the NAWBO Louisville Foundation by registering your Kroger card for Community Rewards. It's easy to do, and helps fund our educational programs for women business owners! Let's earn some rewards! 



Time for Holiday shopping? When you shop at AmazonSmile, Amazon will make a donation to NAWBO Louisville Foundation Inc. Please bookmark the link and support women business owners every time you shop!!

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Interested in joining a NAWBO Committee?

Are you interested in joining a NAWBO committee? This is a great way to connect with other NAWBO members!

We have several active committee slots available:

Communications, Corporate Partnerships, Programming, Public Policy, Membership, EPIC and more!

Contact Stephanie Geddes for details, or find more info here!

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Do You Have News For the E-newsletter?

Have you been in the news recently? Is there an announcement for your business? Are you chairing a charity event? Let us know when you have news about you or your business! 

Please submit business promotion articles of no more than 250 words.

Keep those articles coming in, as we love to share your company news with the NAWBO membership! 

The deadline for the December issue is November 25, 2016. Send your articles about promotions, news coverage, accomplishments, grand openings, opportunities, etc. to Stephanie at [email protected].

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Thanks to our Annual Sponsors!

For more information on sponsorship, visit the sponsorship section of our website. If you have questions or would like to see what would fit for your company, contact Stephanie at [email protected]







Connect with us online!


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