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June 2017 
President's Report
Everything you need is right here: NAWBO Kentucky
As a woman in business, a woman business owner, a leader in the community, a leader in your household, you are likely inundated with requests and pulled in multiple directions. I hear it all the time, there is no such thing as a business/life balance- instead it’s more of a blend. A crazy, wonderful, messy blend. When thinking of the resources necessary to accommodate this “blend,” I think of none other than our very own NAWBO and how valuable of a resource it is for every facet of life.
NAWBO was formed out of necessity 42 years ago, when women were denied access to valuable resources to help them achieve personally, professionally and politically. Now fast forward in today’s global market, NAWBO is still very much relevant in assisting women in accomplishing their goals. When you think about it, everything you need for business is right here, within NAWBO. That is access to resources, access to capital, access to decision makers, access to other organizations that can propel your business. Additionally, as women, facing the hurdles of this “blend” NAWBO also has key support systems in place to surround you with likeminded business leaders. Everything you need is right here! We often lose sight of the valuable content NAWBO provides, the access to other business leaders, the camaraderie with likeminded women, the programs that are in place to motivate, engage and lead! If you have every wondered why we are still going strong- many years later, it is because NAWBO continues to enhance the lives of women in business throughout the country. We are lucky to have a regional chapter with all of these wonderful benefits. Again, any and everything you may need is right here in NAWBO Kentucky. Are you maximizing the resources?
Upcoming NAWBO Events
NAWBO Summer Social
Date: June 26, 2017
Time: 5 PM to 10 PM
Location: The Village Anchor
11507 Park Rd
Louisville, KY 40223
Join NAWBO Kentucky members as we welcome friends and family to dine with us at the beautiful and award-winning Village Anchor restaurant in Anchorage. 10% of proceeds will benefit the NAWBO Kentucky Foundation. Visit www.villageanchor.com for menu and to make reservations.
NAWBO Meet and Greet
Date: June 29, 2017
Time: 4:30 PM to 6 PM
Location: Blue Halo Med Spa
8104 Old Bardstown Road
Louisville, KY 40291
Blue Halo Med Spa member is hosting a “must-attend” private educational event. Limited seating so reserve early for this exclusive opportunity!
- Meet the Dr. and the Staff
- Door prizes
- A Live Demo
- Refreshments
- Swag Bags
- Special Guest Pricing for the Evening
NAWBO Annual Business Showcase and Luncheon
Sponsored By:
Date: August 24, 2017
Time: 9 AM to 1 PM
Location: The Olmsted
3701 Frankfort Avenue
Louisville, KY 40207
Luncheon Keynote speaker: Amy Romines, Impact Sales System
NAWBO Kentucky will host our 2017 Business Showcase and Quarterly Luncheon on August 24th at The Olmsted. Our annual Showcase is free and open to the public with a business card, and will feature vendor booths from 9:30 am until 11:30 am.
Then, please join us for a luncheon with guest speaker, Amy Romines of Impact Sales Systems from 11:30-1:00 pm. Lunch is $25/member and $40/ guest. Thank you to luncheon sponsor, Commonwealth Bank and Trust.
Looking for a great way to highlight your business? Purchase a vendor table and showcase your business to NAWBO members and guests. You may provide materials, giveaways, drawings, brochures, or sell your product. Vendor tables are $100 each and are selling fast!
We look forward to seeing you there!
Tickets
$100.00 Vendor Table
$25.00 Member Luncheon ticket
$40.00 Guest Luncheon Ticket
Welcome New Members!
NAWBO is excited to welcome new members:
- Colleen Clines- Anchal
- Laura Havens-Hall-Havens & Company, Inc.
- Sherita Miller- LEUCG
- Deborah Ritter Mills- Prescription Transcription Etc., Inc.
- Ryan Sharp- Indiana Door, LLC
- Reanna Smith-Hamblin- Better Business Bureau
- Jeanne P. Tighe- Blue Grass Advertising Specialties & Promotions
- Regan M. Wann- Commonwealth Financial Advisors LLC
Member Birthdays
NAWBO Kentucky would like to wish a Happy Birthday to:
- Melanie Traicoff- 6/3
- Denise Jerome-6/10
- Amy Romines-6/29
- Pamela Broadus-6/30
NAWBO Membership
Relationships are About Finding a Connection
By Vanessa Pennoyer, Membership & HJI Supply Chain Solutions
“Relationships come down to finding a connection on some level. And the people I have learned the most from are the ones who are least like me.” – Mary Beth West, executive vice president, Kraft Foods
Do you ever get the cold call visit where someone just walks in your office or business and looks for some clue around your office to make a connection? Perhaps they’ve studied your social media page and know more about your feeds than you do? Are you constantly asked at events, “What do you do?” like they even care what you say after you’ve given them your business card.
It drives me crazy how a business card is somehow supposed to be your golden ticket for conversation. I purposely will keep a very limited amount of business cards with me because I value quality not quantity. Yet people will insist on giving you a card to meet their card distribution quota for the day even though you haven’t asked how to reach them for follow-up or even expressed interest for that matter. I have an appreciation for these efforts because sometimes folks don’t know a better way to “sell”, be a human, or give effort to anything more than the status quo.
Guess what…NAWBO is a relationship-based organization. They dig a little deeper to discover how to help each other with intention. Do what you say and say what you mean, one of my biggest pet peeves. Openness. Conversation. Meaning. Value. Friendship. These words connect you personally and professionally with goals towards what success looks like to you. Finding a connection on some level is easy with a woman majority organization, but taking the time to learn something different from someone least like you, takes courage. (Another reason I’m blessed to represent HJI, a women-owned, minority-owned, family-owned business). I haven’t met one member or potential guest member that didn’t carry the courage brand. I hope to see you at our next event and please contact me if you want additional information.
Members in the Community
Congratulations to NAWBO member Colleen Clines of Anchal on receiving a grant from Women 4 Women!
Grant Recipient Highlight: Anchal Project
Anchal's dyeScape program is an unprecedented project that provides training and career opportunities in eco-friendly textile production to women exploited in the sex trade in Louisville. The project trains and hires women to grow, harvest and dye fabric with dye plants grown through a network of urban gardens on once vacant lots.
By offering alternatives to dangerous and exploitive work, Anchal helps women rediscover their dignity, independence and creativity in a financially rewarding way. Women 4 Women's funding will support two women with apprenticeships in natural dye production, as well as, new sewing machines and dye materials.
Congratulations to NAWBO member Surekha Kulkarni (Founder & ED) Beaded Treasures Project on the grand opening of her retail storefront!
Store Information:
659 S 8th St
Louisville, KY 40203
http://www.beadedtreasuresproject.com/
NAWBO GROW Strive Program Seeks Women Leaders Who Want to Improve Bottom Line Growth
The NAWBO GROW STRIVE Program allows business owners/leaders to interface with other business leaders in a structured, yet conversational forum to share best practices and learn from outside resources. The NAWBO GROW STRIVE program is in its third year of helping women leaders improve their bottom line and continue to GROW. This is an important opportunity for you to invest in yourself and your business! The Strive program is focused on businesses that are established and in the "growth" stage. Each month, you will address a different strategic topic that is vital to your business. Attendance, accountability, and mentorship are all important aspects of course completion lead by facilitator Randy Fields. The group will meet once per month for a half day. The fee of $400 per month & includes one year of NAWBO membership. Contact Robin Miller for more information.
NAWBO Advocacy Day
June 13, 2017 Exclusive event for Premier NAWBO members:
The Annual Advocacy Day is FREE to Premier Members. Join us for the day in Washington DC as we amplify the voice of women business owners on Capitol Hill. We will meet with key decision makers and advisors.
Decisions are made by those that SHOW UP!
Join us for a day full of meetings with officials from the White House and Congress. We have you covered and will reserve a place for you at the table with the individuals making the decisions that will impact you and your business. This is your chance to weigh on the issues of the day, meet your elected officials and connect with other NAWBO members from across the country. There is no cost to attend. Visit www.nawbo.org to register online.
The more NAWBO members who show up, the more our voice will be heard. Please plan to join us as we advocate on behalf of one of this country’s best economic resources – YOU!
Hotel Room Reservations
Kimpton Lorien Hotel & Spa
1600 King St
Alexandria, VA 22314
NAWBO Member Webinar
Virtual Connect & Learn: Your Company Brand - When to Refresh?
You’ve built a great company. Your customers love working with you, and you have big plans for more continued growth. But maybe you have a nagging feeling the brand you built doesn’t fully represent your current company’s mission and vision. Maybe these things have changed and grown over the years, and you feel it’s time for your brand to grow with you.
You are not alone. Companies of all sizes have faced the struggle. After all, your brand is the ambassador for your products and services. If your brand doesn’t mesh with your company culture, your buyers will start to notice, even if you’re still experiencing adequate sales.
When is the right time to refresh or rebrand your company? How can you change the face of your company without making it unrecognizable? We’re going to answer these and other questions for you.
In this session, you will learn:
- Which triggers indicate it might be time to refresh your brand
- Why a brand refresh may be your only solution to continued growth
- What the brand refresh process is and the key components to make it happen
- How to refocus your company perception without losing valuable brand equity
- When each component of the brand refresh should occur
- How to manage potential confusion from your most loyal customers
With these questions answered, you can begin the process of rebranding or refreshing without losing your core identity. Are you ready for your brand facelift?
Presented by: Liz Papagni, NAWBO San Antonio
Number One Best Selling Author of Your Marketing Road Map, Liz Papagni is a leading Brand and Marketing Strategist and CEO of Marketing Initiative Worx, Inc. As a marketing expert for over 20 years, she has launched and propelled brands like Seneca Foods, Kaiser Permanente, Toshiba and Hyatt. She works with established small businesses to Fortune 500 companies, with a passion for helping emerging companies develop a killer brand strategy and marketing plan to find success.
NAWBO National Women's Business Conference 2017
The 2017 NAWBO National Women's Business Conference will be October 15-17 in Minneapolis, MN.This year’s theme is “Together We Dare.” As women business owners, we’re naturally “daring” individuals. After all, we took a huge leap in starting our own businesses and continue to dare every day—to break boundaries, push limits, change the status quo, work together, attempt the unexpected, be authentic and create our magic. We simply look at the world differently and see opportunities in obstacles. Join NAWBO’s inspiring community of women entrepreneurs as we dare together to reach new heights in our lives, our businesses, our communities and the world. There’s no limit to what we can do when TOGETHER WE DARE!
Early Bird Registration Deadline (Save $50): July 31, 2017
Business Women First Wine & Networking Event
When: Tuesday, June 13th @ 5:00 pm
Where: Bourbon Raw -- 446 S. 4th Street
Cost: $30 per person*
*Cost covers hors d'oeuvres and two glasses of wine
Join Business Women First on Tuesday, June 13th at Bourbon Raw for networking and plenty of wine!
Interested in joining a NAWBO Committee?
Are you interested in joining a NAWBO committee? This is a great way to connect with other NAWBO members!
We have several active committee slots available:
Communications, Corporate Partnerships, Programming, Public Policy, Membership, EPIC, Satellite Engagement, GROW, Symposium, and more!
Contact director@nawbokentucky.org for details, or find more info here!
Do You Have News For the E-newsletter?
Have you been in the news recently? Is there an announcement for your business? Are you chairing a charity event? Let us know when you have news about you or your business!
Please submit business promotion articles of no more than 250 words.
Keep those articles coming in, as we love to share your company news with the NAWBO membership!
The deadline for the July issue is June 28, 2017. Send your articles about promotions, news coverage, accomplishments, grand openings, opportunities, etc. to director@nawbokentucky.org
Thanks to our Annual Sponsors!
Sponsorship packages are now available for 2017! If you have questions or would like to see what would fit for your company, contact director@nawbokentucky.org.
